{
  "contentStorage": "postgres",
  "title": "Chiikawa-Markenkooperationen",
  "description": "Chiikawa-Markenkooperationen sind Partnerschaften mit Handels-, Gastronomie-, Mode- oder Spielzeugmarken für limitierte Produkte und Kampagnen.",
  "url": "/de/concepts/chiikawa-brand-collaboration.html",
  "entity": {
    "id": "concept_chiikawa_brand_collaboration",
    "type": "concept",
    "title": "Chiikawa-Markenkooperationen",
    "slug": "chiikawa-brand-collaboration",
    "aliases": [
      "吉伊卡哇联名",
      "ちいかわコラボ"
    ],
    "summary": "Chiikawa-Markenkooperationen sind Partnerschaften mit Handels-, Gastronomie-, Mode- oder Spielzeugmarken für limitierte Produkte und Kampagnen.",
    "status": "published",
    "categories": [
      "category-brand-collaboration"
    ],
    "tags": [
      "tag-chiikawa",
      "tag-character-ip"
    ],
    "sources": [
      {
        "id": "s1",
        "title": "ちいかわインフォ（公式ポータル）",
        "author": "株式会社スパイラルキュート",
        "url": "https://chiikawa-info.jp/"
      },
      {
        "id": "s2",
        "title": "阿里鱼与spiralcute举行战略合作发布会，重磅发布多项吉伊卡哇中国运营计划",
        "author": "中国日报网",
        "date": "2024-10-22",
        "url": "https://cnews.chinadaily.com.cn/a/202410/22/WS671735c3a310b59111d9f271.html"
      }
    ],
    "createdAt": "2026-10-30T14:40:50+08:00",
    "updatedAt": "2026-10-30T16:33:23+08:00",
    "updatedBy": "user:admin",
    "revision": 38,
    "body": "Eine Chiikawa-Markenkooperation ist eine Partnerschaft zwischen der IP und einem externen Unternehmen für limitierte Produkte, Aktionen im Handel oder Mitgliedervorteile. Die Lizenzierung liegt bei SpiralCute, in Festlandchina betreut Alifish seit Oktober 2024 den Betrieb.\n\nKooperationen laufen meist in Wellen: Zuerst werden Thema und Sortiment angekündigt, dann folgt der Verkauf in Markenfilialen, offiziellen Onlineshops oder Pop-ups. Wiederholte Kooperationen mit derselben Marke bilden eine Serie, daher sind die Einträge hier nach Marke gruppiert und die Wellen im Text beschrieben.\n\nSiehe auch：[[work_chiikawa|Chiikawa]]、[[organization_spiral_cute|SpiralCute]]、[[organization_alifish|Alifish]] \u003c!-- see-also --\u003e",
    "url": "/concepts/chiikawa-brand-collaboration.html",
    "lang": "de",
    "availableLangs": [
      "zh",
      "ar",
      "de",
      "en",
      "es",
      "fr",
      "hi",
      "id",
      "it",
      "ja",
      "ko",
      "ms",
      "nl",
      "pt",
      "ru",
      "th",
      "tr",
      "vi",
      "zh-hant"
    ],
    "conceptKind": "theme",
    "scopeNote": "涵盖日本本土与海外市场的品牌联名活动及其联名商品，单品牌多弹次合作合并为一条活动词条。"
  },
  "entities": null,
  "tags": [
    {
      "id": "tag-chiikawa",
      "slug": "chiikawa",
      "name": "Chiikawa",
      "description": "Chiikawa works, organizations, collaborations and merchandise.",
      "names": {
        "ar": "تشييكاوا",
        "de": "Chiikawa",
        "en": "Chiikawa",
        "es": "Chiikawa",
        "fr": "Chiikawa",
        "hi": "चीकावा",
        "id": "Chiikawa",
        "it": "Chiikawa",
        "ja": "ちいかわ",
        "ko": "치이카와",
        "ms": "Chiikawa",
        "nl": "Chiikawa",
        "pt": "Chiikawa",
        "ru": "Чиикава",
        "th": "ชิอิกาวะ",
        "tr": "Chiikawa",
        "vi": "Chiikawa",
        "zh": "吉伊卡哇",
        "zh-hant": "吉伊卡哇"
      },
      "descriptions": {
        "en": "Chiikawa works, organizations, collaborations and merchandise.",
        "zh": "围绕吉伊卡哇 IP 的作品、机构、联名活动与商品。"
      },
      "count": 39
    },
    {
      "id": "tag-character-ip",
      "slug": "character-ip",
      "name": "Figuren-IP",
      "description": "Character-based IP with its licensing, merchandise and brand collaborations.",
      "names": {
        "ar": "ملكية شخصية",
        "de": "Figuren-IP",
        "en": "Character IP",
        "es": "IP de personaje",
        "fr": "IP de personnage",
        "hi": "कैरेक्टर आईपी",
        "id": "IP karakter",
        "it": "IP del personaggio",
        "ja": "キャラクターIP",
        "ko": "캐릭터 IP",
        "ms": "IP watak",
        "nl": "Personage-IP",
        "pt": "IP de personagem",
        "ru": "Персонажный IP",
        "th": "ไอพีตัวละคร",
        "tr": "Karakter IP",
        "vi": "IP nhân vật",
        "zh": "角色 IP",
        "zh-hant": "角色 IP"
      },
      "descriptions": {
        "en": "Character-based IP with its licensing, merchandise and brand collaborations.",
        "zh": "以角色形象为核心的 IP 及其授权、周边与联名。"
      },
      "count": 180
    }
  ],
  "relations": [
    {
      "id": "relation_chiikawa_about_collab",
      "fromId": "work_chiikawa",
      "relationType": "about",
      "toId": "concept_chiikawa_brand_collaboration",
      "role": "IP 主体",
      "sourceRefs": [
        {
          "entityId": "work_chiikawa",
          "sourceId": "s3"
        }
      ],
      "label": "Discusses this topic",
      "targetId": "work_chiikawa",
      "targetTitle": "Chiikawa",
      "targetUrl": "/de/works/chiikawa.html",
      "incoming": true
    },
    {
      "id": "relation_chiikawa_committee_about_collab",
      "fromId": "organization_chiikawa_production_committee",
      "relationType": "about",
      "toId": "concept_chiikawa_brand_collaboration",
      "role": "动画版权方",
      "sourceRefs": [
        {
          "entityId": "organization_chiikawa_production_committee",
          "sourceId": "s1"
        }
      ],
      "label": "Discusses this topic",
      "targetId": "organization_chiikawa_production_committee",
      "targetTitle": "Chiikawa-Produktionskomitee",
      "targetUrl": "/de/organizations/chiikawa-production-committee.html",
      "incoming": true
    },
    {
      "id": "relation_spiral_cute_about_collab",
      "fromId": "organization_spiral_cute",
      "relationType": "about",
      "toId": "concept_chiikawa_brand_collaboration",
      "role": "版权管理与授权方",
      "sourceRefs": [
        {
          "entityId": "organization_spiral_cute",
          "sourceId": "s1"
        }
      ],
      "label": "Discusses this topic",
      "targetId": "organization_spiral_cute",
      "targetTitle": "SpiralCute",
      "targetUrl": "/de/organizations/spiral-cute.html",
      "incoming": true
    },
    {
      "id": "relation_alifish_about_collab",
      "fromId": "organization_alifish",
      "relationType": "about",
      "toId": "concept_chiikawa_brand_collaboration",
      "role": "中国大陆授权代理",
      "sourceRefs": [
        {
          "entityId": "organization_alifish",
          "sourceId": "s1"
        }
      ],
      "label": "Discusses this topic",
      "targetId": "organization_alifish",
      "targetTitle": "Alifish",
      "targetUrl": "/de/organizations/alifish.html",
      "incoming": true
    },
    {
      "id": "relation_sanbyte_about_collab",
      "fromId": "organization_sanbyte",
      "relationType": "about",
      "toId": "concept_chiikawa_brand_collaboration",
      "role": "台湾授权代理",
      "sourceRefs": [
        {
          "entityId": "organization_sanbyte",
          "sourceId": "s1"
        }
      ],
      "label": "Discusses this topic",
      "targetId": "organization_sanbyte",
      "targetTitle": "San Byte",
      "targetUrl": "/de/organizations/sanbyte.html",
      "incoming": true
    },
    {
      "id": "relation_gray_parka_about_collab",
      "fromId": "organization_gray_parka_service",
      "relationType": "about",
      "toId": "concept_chiikawa_brand_collaboration",
      "role": "商品开发与官方网店",
      "sourceRefs": [
        {
          "entityId": "organization_gray_parka_service",
          "sourceId": "s1"
        }
      ],
      "label": "Discusses this topic",
      "targetId": "organization_gray_parka_service",
      "targetTitle": "Gray Parka Service",
      "targetUrl": "/de/organizations/gray-parka-service.html",
      "incoming": true
    },
    {
      "id": "relation_sanrio_about_collab",
      "fromId": "organization_sanrio",
      "relationType": "about",
      "toId": "concept_chiikawa_brand_collaboration",
      "role": "联名品牌",
      "sourceRefs": [
        {
          "entityId": "organization_sanrio",
          "sourceId": "s1"
        }
      ],
      "label": "Discusses this topic",
      "targetId": "organization_sanrio",
      "targetTitle": "Sanrio",
      "targetUrl": "/de/organizations/sanrio.html",
      "incoming": true
    },
    {
      "id": "relation_mcdonalds_about_collab",
      "fromId": "organization_mcdonalds_japan",
      "relationType": "about",
      "toId": "concept_chiikawa_brand_collaboration",
      "role": "联名品牌",
      "sourceRefs": [
        {
          "entityId": "organization_mcdonalds_japan",
          "sourceId": "s1"
        }
      ],
      "label": "Discusses this topic",
      "targetId": "organization_mcdonalds_japan",
      "targetTitle": "McDonald's Japan",
      "targetUrl": "/de/organizations/mcdonalds-japan.html",
      "incoming": true
    },
    {
      "id": "relation_uniqlo_about_collab",
      "fromId": "organization_uniqlo",
      "relationType": "about",
      "toId": "concept_chiikawa_brand_collaboration",
      "role": "联名品牌",
      "sourceRefs": [
        {
          "entityId": "organization_uniqlo",
          "sourceId": "s1"
        }
      ],
      "label": "Discusses this topic",
      "targetId": "organization_uniqlo",
      "targetTitle": "UNIQLO",
      "targetUrl": "/de/organizations/uniqlo.html",
      "incoming": true
    },
    {
      "id": "relation_sanrio_event_about_collab",
      "fromId": "event_chiikawa_x_sanrio_2025",
      "relationType": "about",
      "toId": "concept_chiikawa_brand_collaboration",
      "role": "联名活动",
      "sourceRefs": [
        {
          "entityId": "event_chiikawa_x_sanrio_2025",
          "sourceId": "s1"
        }
      ],
      "label": "Discusses this topic",
      "targetId": "event_chiikawa_x_sanrio_2025",
      "targetTitle": "Chiikawa x Sanrio Characters: Verkaufsstart",
      "targetUrl": "/de/events/chiikawa-x-sanrio-2025.html",
      "incoming": true
    }
  ],
  "mentions": [
    {
      "fromId": "event_chiikawa_epos_card",
      "fromTitle": "Chiikawa Epos Card: Start",
      "fromUrl": "/de/events/chiikawa-epos-card.html",
      "fromType": "event"
    },
    {
      "fromId": "event_chiikawa_happy_meal",
      "fromTitle": "Chiikawa im Happy Meal",
      "fromUrl": "/de/events/chiikawa-happy-meal.html",
      "fromType": "event"
    },
    {
      "fromId": "event_chiikawa_ichiban_kuji",
      "fromTitle": "Ichiban Kuji Chiikawa",
      "fromUrl": "/de/events/chiikawa-ichiban-kuji.html",
      "fromType": "event"
    },
    {
      "fromId": "event_chiikawa_kura_sushi",
      "fromTitle": "Chiikawa × Kura Sushi",
      "fromUrl": "/de/events/chiikawa-kura-sushi.html",
      "fromType": "event"
    },
    {
      "fromId": "event_chiikawa_uniqlo_ut",
      "fromTitle": "Chiikawa x UNIQLO UT",
      "fromUrl": "/de/events/chiikawa-uniqlo-ut.html",
      "fromType": "event"
    },
    {
      "fromId": "event_chiikawa_x_sanrio_2025",
      "fromTitle": "Chiikawa x Sanrio Characters: Verkaufsstart",
      "fromUrl": "/de/events/chiikawa-x-sanrio-2025.html",
      "fromType": "event"
    },
    {
      "fromId": "organization_bandai_spirits",
      "fromTitle": "Bandai Spirits",
      "fromUrl": "/de/organizations/bandai-spirits.html",
      "fromType": "organization"
    },
    {
      "fromId": "organization_epos_card",
      "fromTitle": "Epos Card",
      "fromUrl": "/de/organizations/epos-card.html",
      "fromType": "organization"
    },
    {
      "fromId": "organization_kura_sushi",
      "fromTitle": "Kura Sushi",
      "fromUrl": "/de/organizations/kura-sushi.html",
      "fromType": "organization"
    },
    {
      "fromId": "organization_mcdonalds_japan",
      "fromTitle": "McDonald's Japan",
      "fromUrl": "/de/organizations/mcdonalds-japan.html",
      "fromType": "organization"
    }
  ],
  "versions": [
    {
      "revision": 38,
      "updatedAt": "2026-10-30T16:33:50+08:00",
      "message": "当前版本",
      "hasSnapshot": true,
      "url": "/de/concepts/chiikawa-brand-collaboration/at/38.html"
    }
  ],
  "lang": "de",
  "availableLangs": [
    "zh",
    "ar",
    "de",
    "en",
    "es",
    "fr",
    "hi",
    "id",
    "it",
    "ja",
    "ko",
    "ms",
    "nl",
    "pt",
    "ru",
    "th",
    "tr",
    "vi",
    "zh-hant"
  ],
  "infoFields": [
    {
      "key": "concept_kind",
      "label": "Concept kind",
      "value": "Thema"
    },
    {
      "key": "aliases",
      "label": "Aliases",
      "value": "吉伊卡哇联名, ちいかわコラボ"
    },
    {
      "key": "scope_note",
      "label": "Scope note",
      "value": "涵盖日本本土与海外市场的品牌联名活动及其联名商品，单品牌多弹次合作合并为一条活动词条。"
    }
  ],
  "relationsTotal": 24,
  "relationCounts": [
    {
      "relationType": "about",
      "incoming": true,
      "label": "Discusses this topic",
      "total": 24,
      "moreUrl": "/de/concepts/chiikawa-brand-collaboration/relation/about-in.html"
    }
  ],
  "mentionsTotal": 12,
  "mentionsUrl": "/de/concepts/chiikawa-brand-collaboration/relation/mentions.html"
}