{
  "contentStorage": "postgres",
  "title": "Hello Kitty 50 周年企划 · Beziehungen",
  "description": "三丽鸥为 Hello Kitty 诞生 50 周年举办的周年企划，期间为 2023 年 11 月 1 日至 2024 年 12 月 31 日，主题为「Friend the Future. 未来と友だちになろう。」。",
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    "id": "event_hello_kitty_50th_anniversary",
    "type": "event",
    "title": "Hello Kitty 50 周年企划",
    "slug": "hello-kitty-50th-anniversary",
    "aliases": [
      "ハローキティ50周年アニバーサリーイヤー",
      "Hello Kitty 50th Anniversary",
      "凯蒂猫50周年企划"
    ],
    "summary": "三丽鸥为 Hello Kitty 诞生 50 周年举办的周年企划，期间为 2023 年 11 月 1 日至 2024 年 12 月 31 日，主题为「Friend the Future. 未来と友だちになろう。」。",
    "status": "published",
    "categories": [
      "category-acg",
      "category-entertainment"
    ],
    "tags": [
      "tag-sanrio"
    ],
    "sources": [
      {
        "id": "s1",
        "title": "ハローキティ50周年イヤーがついにスタート！",
        "author": "株式会社サンリオ",
        "date": "2023-11-01",
        "url": "https://corporate.sanrio.co.jp/news/assets/pdf/2023/20231031220611088s.pdf"
      },
      {
        "id": "s2",
        "title": "2024年、ハローキティは50周年を迎えます",
        "author": "株式会社サンリオ",
        "date": "2023-06-09",
        "url": "https://corporate.sanrio.co.jp/news/assets/pdf/2023/20230609193950969s.pdf"
      },
      {
        "id": "s3",
        "title": "SANRIO Announces a Celebration of 50 Years of Hello Kitty: A Timeless Icon's Golden Anniversary",
        "author": "Sanrio SEA",
        "date": "2023-11-01",
        "url": "https://sanrio-sea.com/?p=463/"
      },
      {
        "id": "s4",
        "title": "Sanrio Kicks Off Hello Kitty's 50th Anniversary Celebration",
        "author": "Anime News Network（新闻稿）",
        "date": "2024-02-23",
        "url": "https://www.animenewsnetwork.com/press-release/2024-02-23/sanrio-kicks-off-hello-kitty-50th-anniversary-celebration/.207898"
      }
    ],
    "createdAt": "2026-10-31T00:00:00+08:00",
    "updatedAt": "2026-10-31T00:29:26+08:00",
    "updatedBy": "user:admin",
    "revision": 1,
    "body": "Hello Kitty 50 周年企划（ハローキティ50周年アニバーサリーイヤー）是三丽鸥为角色 Hello Kitty 诞生 50 周年举办的周年活动，期间为 2023 年 11 月 1 日至 2024 年 12 月 31 日，主题为「Friend the Future. 未来と友だちになろう。」[^s1][^s2]。\n\n## 企划内容\n\n2023 年 11 月 1 日起，以 AR 形象呈现的 Hello Kitty 从东京涩谷出发，依次到访伦敦、巴黎、台湾与纽约五座城市，向世界各地打招呼[^s1]。同期开设 TikTok 账号，并正式进入元宇宙平台 Roblox 与 Zepeto，同时启动 Hello Kitty 走访全国约 100 家店铺的全国巡游[^s1]。日本国内的两个主题乐园三丽鸥彩虹乐园（东京都多摩市）与和谐乐园（大分县日出町）亦举办周年活动[^s2]。\n\n## 发布与推广\n\n三丽鸥于 2023 年 6 月先行公开 50 周年标志与关键视觉，并宣布 Hello Kitty 将于 2024 年迎来 50 周年[^s2]；东南亚市场同步于 2023 年 11 月 1 日公布周年庆祝计划[^s3]。2024 年 2 月，三丽鸥在美国以新闻稿形式启动 50 周年庆祝活动[^s4]。\n\n参见：[[person_hello_kitty|Hello Kitty]]、[[organization_sanrio|三丽鸥]]、[[place_sanrio_puroland|三丽鸥彩虹乐园]]",
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      "year": 2024,
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      "display": "2024年12月31日"
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