{
  "contentStorage": "postgres",
  "title": "脏脏包",
  "description": "脏脏包是巧克力起酥面包，外刷巧克力酱、裹满可可粉，内夹巧克力酱，吃完手脸红黑故得名；2017年底在中国走红，2023年前后多数门店下架。",
  "url": "/it/concepts/dirty-bun.html",
  "entity": {
    "id": "concept_dirty_bun",
    "type": "concept",
    "title": "脏脏包",
    "slug": "dirty-bun",
    "aliases": [
      "脏包",
      "Dirty bun"
    ],
    "summary": "脏脏包是巧克力起酥面包，外刷巧克力酱、裹满可可粉，内夹巧克力酱，吃完手脸红黑故得名；2017年底在中国走红，2023年前后多数门店下架。",
    "status": "published",
    "categories": [
      "category-food"
    ],
    "tags": [],
    "sources": [
      {
        "id": "jwc",
        "title": "又一款网红食品“脏脏包”火了！难逃昙花一现宿命？",
        "author": "财经网 倪萍",
        "url": "https://www.163.com/dy/article/D9DIP435002580S6.html",
        "locator": "财经网 2018-01-30"
      },
      {
        "id": "sina_tw",
        "title": "“脏脏包”风靡大陆 台媒：排队结账到打包得等1小时",
        "url": "https://news.sina.com.cn/o/2018-01-24/doc-ifyquixe7178272.shtml",
        "locator": "新浪新闻转台湾“中央社” 2018-01-24"
      },
      {
        "id": "sohu",
        "title": "为什么面包店再也造不出第二个“脏脏包”了？",
        "url": "https://www.sohu.com/a/1023697032_100282870",
        "locator": "搜狐网行业报道"
      }
    ],
    "createdAt": "2026-10-30T00:00:00+08:00",
    "updatedAt": "2026-10-30T14:30:55+08:00",
    "updatedBy": "user:admin",
    "revision": 1,
    "body": "脏脏包是巧克力夹心起酥面包：表面刷一层巧克力酱、撒满可可粉，内部夹巧克力酱，食用时手上和嘴边都会沾上巧克力，因而得名“脏脏包”。[^jwc]\n\n## 走红\n\n脏脏包由谁发明已不可考，把它做出名气的是韩国连锁咖啡店Our Bakery；其营销方式被复制到中国，2017年在北京三里屯开店后，被打上“名人来过的店”等标签迅速走红。[^sina_tw]\n\n2017年底，节目主持人吴昕吃脏脏包的照片登上微博热搜，刘若英、董璇等明星相继晒图，脏脏包成为热门话题。[^jwc] 门店每日限量、每人限购，排队常达3小时，黄牛倒卖利润一度超过喜茶；大众点评上北京有59家面包店在卖脏脏包，上海有46家，淘宝上某代购链接有3.6万人付款。[^jwc][^sina_tw]\n\n## 退潮\n\n由于制作门槛低、没有专利和独家配方，全国门店迅速跟风复刻；2023年，“为什么脏脏包没人吃了”登上微博热搜首位，多数烘焙店已下架该产品，行业以“昙花一现”形容这一单品。[^sohu]",
    "url": "/concepts/dirty-bun.html",
    "lang": "it",
    "fallback": true,
    "availableLangs": [
      "zh"
    ],
    "conceptKind": "dish"
  },
  "entities": null,
  "mentions": [
    {
      "fromId": "concept_wanghong_meishi",
      "fromTitle": "网红美食",
      "fromUrl": "/it/concepts/wanghong-meishi.html",
      "fromType": "concept"
    }
  ],
  "versions": [
    {
      "revision": 1,
      "updatedAt": "2026-10-30T14:30:55+08:00",
      "message": "当前版本",
      "hasSnapshot": true,
      "url": "/it/concepts/dirty-bun/at/1.html"
    }
  ],
  "lang": "it",
  "availableLangs": [
    "zh"
  ],
  "fallback": true,
  "infoFields": [
    {
      "key": "concept_kind",
      "label": "Concept kind",
      "value": "Piatto"
    },
    {
      "key": "aliases",
      "label": "Aliases",
      "value": "脏包, Dirty bun"
    }
  ],
  "mentionsTotal": 1
}