{
  "contentStorage": "postgres",
  "title": "网红小吃",
  "description": "网红小吃指经短视频与社交平台传播、在短期内吸引大量外地食客的地方小吃，常带动当地旅游与消费，淄博烧烤、天水麻辣烫是近年较典型的例子。",
  "url": "/it/concepts/wanghong-xiaochi.html",
  "entity": {
    "id": "concept_wanghong_xiaochi",
    "type": "concept",
    "title": "网红小吃",
    "slug": "wanghong-xiaochi",
    "aliases": [
      "Internet-famous snack"
    ],
    "summary": "网红小吃指经短视频与社交平台传播、在短期内吸引大量外地食客的地方小吃，常带动当地旅游与消费，淄博烧烤、天水麻辣烫是近年较典型的例子。",
    "status": "published",
    "categories": [
      "category-food"
    ],
    "tags": [],
    "sources": [
      {
        "id": "dzwww",
        "title": "淄博的空气中都是孜然味！",
        "url": "https://hb.dzwww.com/p/pcqMGJszPG8.html",
        "locator": "大众网·海报新闻"
      },
      {
        "id": "rednet",
        "title": "淄博爆火，湖南烧烤除了“不服”还该做点啥？",
        "url": "https://moment.rednet.cn/content/646748/53/12577387.html",
        "locator": "红网时刻"
      },
      {
        "id": "jjrb",
        "title": "麻辣烫带来大效应——对甘肃天水的调查",
        "author": "经济日报",
        "url": "https://www.gs.gov.cn/gsszf/c100002/c100011/202407/173946579.shtml",
        "locator": "甘肃省人民政府网转载，2024年7月"
      },
      {
        "id": "people",
        "title": "“天水麻辣烫”带动甘肃省文旅市场“热辣滚烫”",
        "author": "人民网甘肃频道",
        "url": "https://gs.people.com.cn/BIG5/n2/2024/0507/c183283-40835642.html",
        "locator": "人民网甘肃频道 2024-05-07"
      },
      {
        "id": "jimu",
        "title": "泼天富贵又来了，“甘肃天水麻辣烫”火出圈",
        "author": "极目新闻",
        "url": "https://mp.weixin.qq.com/s?__biz=MjIyNDQ5Nzc4MQ==\u0026mid=2651963475\u0026idx=4\u0026sn=2f8d95bbbadd118fa6cdd312727593f3",
        "locator": "极目新闻公众号"
      }
    ],
    "createdAt": "2026-10-30T00:00:00+08:00",
    "updatedAt": "2026-10-30T14:27:33+08:00",
    "updatedBy": "user:admin",
    "revision": 3,
    "body": "网红小吃指经短视频、社交平台传播而在短期内聚集大量外地食客的地方小吃，属于[[concept_wanghong_meishi|网红美食]]中以街头和地方风味为主的一类。这类小吃的热度往往不只停留在餐饮，而会带动当地的住宿、交通与旅游消费。[^jjrb][^dzwww]\n\n## 形成\n\n网红小吃的走红多经社交平台多次传播：[[concept_zibo_bbq|淄博烧烤]]先由美食博主发布“正确吃法”视频，再因“大学生组团到淄博吃烧烤”等话题引爆，2023年3月相关话题播放量超过13.8亿次。[^dzwww][^rednet] [[concept_tianshui_malatang|天水麻辣烫]]则在2024年2月因一条网友自拍的麻辣烫视频获得118万点赞、169万次分享，随后在各大平台登上热搜，累计播放量达8亿。[^jimu]\n\n## 影响\n\n热度可在短期内带来可观的客流与收入：2024年3月初至“五一”假期结束，天水市累计接待游客1338.17万人次、旅游花费76.95亿元，同比分别增长35.69%和36.52%，相关短视频和信息全网曝光量达366.6亿次。[^jjrb][^people] 同时，热度也会逐渐平稳，天水麻辣烫的“流量”在2024年夏前已趋平缓。[^jjrb]\n\n## 代表性小吃\n\n- [[concept_zibo_bbq|淄博烧烤]]（山东[[place_cn_370300|淄博]]）\n- [[concept_tianshui_malatang|天水麻辣烫]]（甘肃天水）\n- [[concept_luosifen|螺蛳粉]]（广西柳州）\n- [[concept_changsha_stinky_tofu|长沙臭豆腐]]（湖南长沙）\n- [[concept_roujiamo|肉夹馍]]（陕西）\n- [[concept_jianbing_guozi|煎饼馃子]]（天津）\n- [[concept_chongqing_xiaomian|重庆小面]]（重庆）\n- [[concept_wuhan_reganmian|热干面]]（湖北武汉）\n- [[concept_lanzhou_beef_noodle|兰州牛肉面]]（甘肃兰州）\n- [[concept_kaolengmian|烤冷面]]（黑龙江）\n- [[concept_chaoshan_beef_ball|潮汕牛肉丸]]（广东潮汕）\n- [[concept_jining_jiabing|济宁夹饼]]（山东济宁）",
    "url": "/concepts/wanghong-xiaochi.html",
    "lang": "it",
    "fallback": true,
    "availableLangs": [
      "zh"
    ],
    "conceptKind": "term"
  },
  "entities": null,
  "mentions": [
    {
      "fromId": "concept_jining_jiabing",
      "fromTitle": "济宁夹饼",
      "fromUrl": "/it/concepts/jining-jiabing.html",
      "fromType": "concept"
    },
    {
      "fromId": "concept_wanghong_meishi",
      "fromTitle": "网红美食",
      "fromUrl": "/it/concepts/wanghong-meishi.html",
      "fromType": "concept"
    }
  ],
  "versions": [
    {
      "revision": 3,
      "updatedAt": "2026-10-30T14:27:33+08:00",
      "message": "当前版本",
      "hasSnapshot": true,
      "url": "/it/concepts/wanghong-xiaochi/at/3.html"
    }
  ],
  "lang": "it",
  "availableLangs": [
    "zh"
  ],
  "fallback": true,
  "infoFields": [
    {
      "key": "concept_kind",
      "label": "Concept kind",
      "value": "Termine"
    },
    {
      "key": "aliases",
      "label": "Aliases",
      "value": "Internet-famous snack"
    }
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  "mentionsTotal": 2
}