{
  "contentStorage": "postgres",
  "title": "鲍师傅",
  "description": "鲍师傅是北京鲍才胜餐饮管理有限公司旗下的中式糕点连锁品牌，2004年由鲍才胜、彭艳丽夫妇在北京创立，以“肉松小贝”著称，坚持全直营不加盟，2025年底有199家直营门店。",
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    "id": "org_baoshifu",
    "type": "organization",
    "title": "鲍师傅",
    "slug": "baoshi-fu",
    "aliases": [
      "鲍师傅糕点",
      "Bao Shifu"
    ],
    "summary": "鲍师傅是北京鲍才胜餐饮管理有限公司旗下的中式糕点连锁品牌，2004年由鲍才胜、彭艳丽夫妇在北京创立，以“肉松小贝”著称，坚持全直营不加盟，2025年底有199家直营门店。",
    "status": "published",
    "categories": [
      "category-food"
    ],
    "tags": [],
    "sources": [
      {
        "id": "rmzk",
        "title": "学徒鲍师傅",
        "author": "何己派",
        "url": "https://paper.people.com.cn/rmzk/html/2018-12/24/content_1902936.htm",
        "locator": "《人民周刊》2018-12-24"
      },
      {
        "id": "winshang",
        "title": "鲍师傅曾谋求新一轮融资，估值100亿刷新行业历史记录",
        "url": "https://news.winshang.com/news-687611.html",
        "locator": "赢商网"
      },
      {
        "id": "people_health",
        "title": "都是谁在山寨鲍师傅？",
        "url": "https://health.people.com.cn/n1/2018/0525/c14739-30013361.html",
        "locator": "人民网健康频道 2018-05-25"
      },
      {
        "id": "peopleapp",
        "title": "鲍师傅估值达100亿元，资本甜头难掩山寨围堵之苦",
        "url": "https://www.peopleapp.com/rmharticle/30022969519",
        "locator": "人民日报客户端"
      },
      {
        "id": "china_org",
        "title": "京城百余“鲍师傅”仅14家原装 食客难辨真假",
        "url": "https://big5.china.com.cn/gate/big5/news1.china.com.cn/2017-05/08/content_40764694_2.htm",
        "locator": "中国网 2017-05-08"
      },
      {
        "id": "sgpj",
        "title": "鲍师傅（品牌资料）",
        "url": "https://www.sgpjbg.com/jigoujh/71981.html",
        "locator": "三个皮匠报告行业资料库，2025年经营数据"
      },
      {
        "id": "sinafin",
        "title": "“巨无霸”网红8天狂揽超千万，工厂凌晨被催货，却火不过两个月？",
        "url": "https://finance.sina.com.cn/wm/2026-10-16/doc-inivksmp7784095.shtml",
        "locator": "新浪财经 2026-10-16"
      }
    ],
    "createdAt": "2026-10-30T00:00:00+08:00",
    "updatedAt": "2026-10-30T14:35:33+08:00",
    "updatedBy": "user:admin",
    "revision": 2,
    "body": "鲍师傅（又称“鲍师傅糕点”）是北京鲍才胜餐饮管理有限公司旗下的中式糕点连锁品牌，由鲍才胜、彭艳丽夫妇于2004年在北京创立，以“肉松小贝”为代表产品，长期坚持全直营、不开放加盟。[^sgpj][^rmzk]\n\n## 沿革\n\n2004年，鲍才胜与妻子在北京东五环的中国传媒大学附近开出一间小店，取名“鲍仔西点屋”（也写作“鲍仔西饼屋”），卖面包与西点，店面只有数十平方米。[^rmzk][^winshang] 约在2005年，店内推出“小贝”蛋糕，并把店名改为“鲍师傅”。[^winshang] 2008年，夫妇在阜成门、雍和宫、长椿街三处打出“鲍师傅糕点”招牌，转型为窗口式特色糕点店，此后陆续推出提子酥、枣糕、蛋黄酥等二十多个品种。[^people_health]\n\n2013年，鲍师傅因北京电视台一档美食栏目的探访而走红。[^winshang][^sgpj] 2017年，鲍师傅在上海人民广场开出首店，出现排队7小时、黄牛高价倒卖的情况；同年公司获得天图资本过亿元人民币A轮融资，2020年再获昆仑资本投资。[^peopleapp][^rmzk][^sgpj] 2025年5月，首家海外门店在新加坡开业。[^sgpj]\n\n## 经营\n\n公司总部位于北京市朝阳区。[^sgpj] 截至2025年底，鲍师傅在全国拥有199家直营门店，覆盖60多个一二线城市，2025年营业额16.3亿元，招牌产品肉松小贝年销量约2亿个。[^sgpj] 公司坚持直营、不发展加盟；2021年曾传出启动新一轮融资、估值100亿元的消息，公司回应称未来一段时间暂不考虑融资。[^people_health][^peopleapp]\n\n## 商标与维权\n\n走红后山寨店大量出现：2017年北京挂“鲍师傅”招牌的糕点店有上百家，其中正牌仅14家；[^china_org] 据不完全统计，全国山寨鲍师傅门店一度超过1000家。公司自2015年起在北京、杭州等地多次维权，并起诉北京易尚餐饮管理有限公司，指其300多家门店均为加盟店、并抢注商标傍名牌。[^people_health]\n\n## 产品\n\n以肉松小贝为核心，另有提子酥、枣糕、蛋黄酥等二十多个品种。[^people_health] 2026年9月20日，鲍师傅上线60厘米[[concept_extra_long_egg_tart|超长蛋挞]]，售价18.9元，8天售出超过70万份、流水超过1300万元。[^sinafin] 这一单品的热度在国庆假期后迅速回落，属于典型的短周期网红食品。[^sinafin]",
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