{
  "contentStorage": "postgres",
  "title": "墨茉点心局",
  "description": "墨茉点心局是2020年由王丹在长沙创立的国风新中式点心品牌，以“中点西做”为特色，一年内完成多轮融资、估值一度超20亿元，2023年退守湖南。",
  "url": "/it/organizations/momoo.html",
  "entity": {
    "id": "org_momoo",
    "type": "organization",
    "title": "墨茉点心局",
    "slug": "momoo",
    "aliases": [
      "墨茉",
      "Momoo"
    ],
    "summary": "墨茉点心局是2020年由王丹在长沙创立的国风新中式点心品牌，以“中点西做”为特色，一年内完成多轮融资、估值一度超20亿元，2023年退守湖南。",
    "status": "published",
    "categories": [
      "category-food"
    ],
    "tags": [],
    "sources": [
      {
        "id": "cbn",
        "title": "墨茉点心局：新中式点心的爆红逻辑",
        "url": "https://www.cbndata.com/information/205232",
        "locator": "第一财经商业数据中心"
      },
      {
        "id": "rmrb_app",
        "title": "估值20亿，墨茉点心局能走多远？",
        "author": "人民日报客户端 徐新",
        "url": "https://www.peopleapp.com/rmharticle/30023951449",
        "locator": "人民日报客户端"
      },
      {
        "id": "qq",
        "title": "墨茉点心局退出北京、杭州市场",
        "author": "新京报",
        "url": "https://news.qq.com/rain/a/20231129A03S0E00",
        "locator": "腾讯新闻转新京报 2023-11-29"
      },
      {
        "id": "china_food",
        "title": "定位遇挑战 墨茉点心局打什么牌",
        "url": "https://food.china.com.cn/2023-11/13/content_116812604.htm",
        "locator": "中国网食品 2023-11-13"
      }
    ],
    "createdAt": "2026-10-30T00:00:00+08:00",
    "updatedAt": "2026-10-30T14:45:42+08:00",
    "updatedBy": "user:admin",
    "revision": 2,
    "body": "墨茉点心局是2020年创立于长沙的国风新中式点心品牌，以“中点西做”为特色，主打现烤麻薯、泡芙、芝士脆、桃酥、蛋挞等，客单价在20至35元之间。[^cbn][^qq]\n\n## 沿革\n\n2020年6月，长沙壹饼壹城餐饮管理有限公司成立；8月，墨茉点心局首店在长沙国金街开业。[^cbn] 品牌成立一年内连续完成多轮融资：2020年种子轮与天使轮，2021年4月Pre-A轮，6月获今日资本A轮，9月再获美团龙珠数亿元投资，估值一度超过20亿元。[^rmrb_app]\n\n此后品牌走出长沙，进入武汉、北京、杭州等城市，全国门店最高峰超过50家。[^qq]\n\n## 经营收缩\n\n2023年11月，墨茉点心局北京、杭州门店全部关闭，武汉门店同步停业，品牌退守湖南，仅剩长沙35家、衡阳2家，常德、邵阳、株洲各1家。[^qq] 门店收缩与现制糕点同质化、门店模型偏重、扩张过快有关。[^china_food]",
    "url": "/organizations/momoo.html",
    "lang": "it",
    "fallback": true,
    "availableLangs": [
      "zh"
    ],
    "orgKind": "company",
    "founded": {
      "year": 2020,
      "month": 6,
      "precision": "month",
      "display": "2020年6月"
    },
    "orgStatus": "active",
    "headquartersNote": "湖南省长沙市"
  },
  "entities": null,
  "relations": [
    {
      "id": "rel_momoo_founded_by_wangdan",
      "fromId": "org_momoo",
      "relationType": "founded_by",
      "toId": "person_wangdan",
      "role": "创始人",
      "period": {
        "start": {
          "year": 2020,
          "precision": "year",
          "display": "2020年"
        }
      },
      "sourceRefs": [
        {
          "entityId": "org_momoo",
          "sourceId": "rmrb_app"
        }
      ],
      "label": "Founded by",
      "targetId": "person_wangdan",
      "targetTitle": "王丹",
      "targetUrl": "/it/people/wang-dan.html",
      "incoming": false
    },
    {
      "id": "rel_momoo_part_of_yibing",
      "fromId": "org_momoo",
      "relationType": "part_of",
      "toId": "org_yibingyicheng",
      "role": "旗下品牌",
      "sourceRefs": [
        {
          "entityId": "org_momoo",
          "sourceId": "cbn"
        }
      ],
      "label": "Part of",
      "targetId": "org_yibingyicheng",
      "targetTitle": "长沙壹饼壹城餐饮管理有限公司",
      "targetUrl": "/it/organizations/yibingyicheng.html",
      "incoming": false
    }
  ],
  "versions": [
    {
      "revision": 2,
      "updatedAt": "2026-10-30T14:45:42+08:00",
      "message": "当前版本",
      "hasSnapshot": true,
      "url": "/it/organizations/momoo/at/2.html"
    }
  ],
  "lang": "it",
  "availableLangs": [
    "zh"
  ],
  "fallback": true,
  "infoFields": [
    {
      "key": "org_kind",
      "label": "Organization kind",
      "value": "Company"
    },
    {
      "key": "founded",
      "label": "Founded",
      "value": "2020年6月"
    },
    {
      "key": "org_status",
      "label": "Status",
      "value": "Attiva"
    },
    {
      "key": "headquarters_note",
      "label": "Headquarters",
      "value": "湖南省长沙市"
    }
  ],
  "relationsTotal": 2,
  "relationCounts": [
    {
      "relationType": "founded_by",
      "incoming": false,
      "label": "Founded by",
      "total": 1
    },
    {
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      "incoming": false,
      "label": "Part of",
      "total": 1
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  ]
}