{
  "contentStorage": "postgres",
  "title": "치이카와 브랜드 컬래버레이션",
  "description": "치이카와 브랜드 컬래버레이션은 치이카와 IP가 유통·외식·패션·완구 브랜드와 손잡고 한정 상품과 캠페인을 펼치는 상업 형태다.",
  "url": "/ko/concepts/chiikawa-brand-collaboration.html",
  "entity": {
    "id": "concept_chiikawa_brand_collaboration",
    "type": "concept",
    "title": "치이카와 브랜드 컬래버레이션",
    "slug": "chiikawa-brand-collaboration",
    "aliases": [
      "吉伊卡哇联名",
      "ちいかわコラボ"
    ],
    "summary": "치이카와 브랜드 컬래버레이션은 치이카와 IP가 유통·외식·패션·완구 브랜드와 손잡고 한정 상품과 캠페인을 펼치는 상업 형태다.",
    "status": "published",
    "categories": [
      "category-brand-collaboration"
    ],
    "tags": [
      "tag-chiikawa",
      "tag-character-ip"
    ],
    "sources": [
      {
        "id": "s1",
        "title": "ちいかわインフォ（公式ポータル）",
        "author": "株式会社スパイラルキュート",
        "url": "https://chiikawa-info.jp/"
      },
      {
        "id": "s2",
        "title": "阿里鱼与spiralcute举行战略合作发布会，重磅发布多项吉伊卡哇中国运营计划",
        "author": "中国日报网",
        "date": "2024-10-22",
        "url": "https://cnews.chinadaily.com.cn/a/202410/22/WS671735c3a310b59111d9f271.html"
      }
    ],
    "createdAt": "2026-10-30T14:38:24+08:00",
    "updatedAt": "2026-10-30T16:33:13+08:00",
    "updatedBy": "user:admin",
    "revision": 38,
    "body": "치이카와 브랜드 컬래버레이션은 치이카와 IP가 외부 브랜드와 함께 한정 상품, 매장 캠페인, 회원 혜택을 선보이는 상업 형태다. 라이선스는 판권 관리 회사 스파이럴큐트가 맡고, 중국 본토는 2024년 10월부터 알리피시가 운영한다.\n\n컬래버레이션은 보통 '차수'로 진행된다. 먼저 테마와 상품 구성이 발표되고, 이후 브랜드 매장과 공식 온라인 스토어, 팝업에서 순차 판매된다. 같은 브랜드와의 반복 협업은 연속 시리즈가 되므로, 이 사이트에서는 브랜드 단위로 항목을 묶고 차수는 본문에서 다룬다.\n\n같이 보기：[[work_chiikawa|치이카와]]、[[organization_spiral_cute|스파이럴큐트]]、[[organization_alifish|알리피시]] \u003c!-- see-also --\u003e",
    "url": "/concepts/chiikawa-brand-collaboration.html",
    "lang": "ko",
    "availableLangs": [
      "zh",
      "ar",
      "de",
      "en",
      "es",
      "fr",
      "hi",
      "id",
      "it",
      "ja",
      "ko",
      "ms",
      "nl",
      "pt",
      "ru",
      "th",
      "tr",
      "vi",
      "zh-hant"
    ],
    "conceptKind": "theme",
    "scopeNote": "涵盖日本本土与海外市场的品牌联名活动及其联名商品，单品牌多弹次合作合并为一条活动词条。"
  },
  "entities": null,
  "tags": [
    {
      "id": "tag-chiikawa",
      "slug": "chiikawa",
      "name": "치이카와",
      "description": "Chiikawa works, organizations, collaborations and merchandise.",
      "names": {
        "ar": "تشييكاوا",
        "de": "Chiikawa",
        "en": "Chiikawa",
        "es": "Chiikawa",
        "fr": "Chiikawa",
        "hi": "चीकावा",
        "id": "Chiikawa",
        "it": "Chiikawa",
        "ja": "ちいかわ",
        "ko": "치이카와",
        "ms": "Chiikawa",
        "nl": "Chiikawa",
        "pt": "Chiikawa",
        "ru": "Чиикава",
        "th": "ชิอิกาวะ",
        "tr": "Chiikawa",
        "vi": "Chiikawa",
        "zh": "吉伊卡哇",
        "zh-hant": "吉伊卡哇"
      },
      "descriptions": {
        "en": "Chiikawa works, organizations, collaborations and merchandise.",
        "zh": "围绕吉伊卡哇 IP 的作品、机构、联名活动与商品。"
      },
      "count": 39
    },
    {
      "id": "tag-character-ip",
      "slug": "character-ip",
      "name": "캐릭터 IP",
      "description": "Character-based IP with its licensing, merchandise and brand collaborations.",
      "names": {
        "ar": "ملكية شخصية",
        "de": "Figuren-IP",
        "en": "Character IP",
        "es": "IP de personaje",
        "fr": "IP de personnage",
        "hi": "कैरेक्टर आईपी",
        "id": "IP karakter",
        "it": "IP del personaggio",
        "ja": "キャラクターIP",
        "ko": "캐릭터 IP",
        "ms": "IP watak",
        "nl": "Personage-IP",
        "pt": "IP de personagem",
        "ru": "Персонажный IP",
        "th": "ไอพีตัวละคร",
        "tr": "Karakter IP",
        "vi": "IP nhân vật",
        "zh": "角色 IP",
        "zh-hant": "角色 IP"
      },
      "descriptions": {
        "en": "Character-based IP with its licensing, merchandise and brand collaborations.",
        "zh": "以角色形象为核心的 IP 及其授权、周边与联名。"
      },
      "count": 180
    }
  ],
  "relations": [
    {
      "id": "relation_chiikawa_about_collab",
      "fromId": "work_chiikawa",
      "relationType": "about",
      "toId": "concept_chiikawa_brand_collaboration",
      "role": "IP 主体",
      "sourceRefs": [
        {
          "entityId": "work_chiikawa",
          "sourceId": "s3"
        }
      ],
      "label": "Discusses this topic",
      "targetId": "work_chiikawa",
      "targetTitle": "치이카와",
      "targetUrl": "/ko/works/chiikawa.html",
      "incoming": true
    },
    {
      "id": "relation_chiikawa_committee_about_collab",
      "fromId": "organization_chiikawa_production_committee",
      "relationType": "about",
      "toId": "concept_chiikawa_brand_collaboration",
      "role": "动画版权方",
      "sourceRefs": [
        {
          "entityId": "organization_chiikawa_production_committee",
          "sourceId": "s1"
        }
      ],
      "label": "Discusses this topic",
      "targetId": "organization_chiikawa_production_committee",
      "targetTitle": "치이카와 제작위원회",
      "targetUrl": "/ko/organizations/chiikawa-production-committee.html",
      "incoming": true
    },
    {
      "id": "relation_spiral_cute_about_collab",
      "fromId": "organization_spiral_cute",
      "relationType": "about",
      "toId": "concept_chiikawa_brand_collaboration",
      "role": "版权管理与授权方",
      "sourceRefs": [
        {
          "entityId": "organization_spiral_cute",
          "sourceId": "s1"
        }
      ],
      "label": "Discusses this topic",
      "targetId": "organization_spiral_cute",
      "targetTitle": "스파이럴큐트",
      "targetUrl": "/ko/organizations/spiral-cute.html",
      "incoming": true
    },
    {
      "id": "relation_alifish_about_collab",
      "fromId": "organization_alifish",
      "relationType": "about",
      "toId": "concept_chiikawa_brand_collaboration",
      "role": "中国大陆授权代理",
      "sourceRefs": [
        {
          "entityId": "organization_alifish",
          "sourceId": "s1"
        }
      ],
      "label": "Discusses this topic",
      "targetId": "organization_alifish",
      "targetTitle": "알리피시",
      "targetUrl": "/ko/organizations/alifish.html",
      "incoming": true
    },
    {
      "id": "relation_sanbyte_about_collab",
      "fromId": "organization_sanbyte",
      "relationType": "about",
      "toId": "concept_chiikawa_brand_collaboration",
      "role": "台湾授权代理",
      "sourceRefs": [
        {
          "entityId": "organization_sanbyte",
          "sourceId": "s1"
        }
      ],
      "label": "Discusses this topic",
      "targetId": "organization_sanbyte",
      "targetTitle": "산바이트",
      "targetUrl": "/ko/organizations/sanbyte.html",
      "incoming": true
    },
    {
      "id": "relation_gray_parka_about_collab",
      "fromId": "organization_gray_parka_service",
      "relationType": "about",
      "toId": "concept_chiikawa_brand_collaboration",
      "role": "商品开发与官方网店",
      "sourceRefs": [
        {
          "entityId": "organization_gray_parka_service",
          "sourceId": "s1"
        }
      ],
      "label": "Discusses this topic",
      "targetId": "organization_gray_parka_service",
      "targetTitle": "Gray Parka Service",
      "targetUrl": "/ko/organizations/gray-parka-service.html",
      "incoming": true
    },
    {
      "id": "relation_sanrio_about_collab",
      "fromId": "organization_sanrio",
      "relationType": "about",
      "toId": "concept_chiikawa_brand_collaboration",
      "role": "联名品牌",
      "sourceRefs": [
        {
          "entityId": "organization_sanrio",
          "sourceId": "s1"
        }
      ],
      "label": "Discusses this topic",
      "targetId": "organization_sanrio",
      "targetTitle": "산리오",
      "targetUrl": "/ko/organizations/sanrio.html",
      "incoming": true
    },
    {
      "id": "relation_mcdonalds_about_collab",
      "fromId": "organization_mcdonalds_japan",
      "relationType": "about",
      "toId": "concept_chiikawa_brand_collaboration",
      "role": "联名品牌",
      "sourceRefs": [
        {
          "entityId": "organization_mcdonalds_japan",
          "sourceId": "s1"
        }
      ],
      "label": "Discusses this topic",
      "targetId": "organization_mcdonalds_japan",
      "targetTitle": "일본 맥도날드",
      "targetUrl": "/ko/organizations/mcdonalds-japan.html",
      "incoming": true
    },
    {
      "id": "relation_uniqlo_about_collab",
      "fromId": "organization_uniqlo",
      "relationType": "about",
      "toId": "concept_chiikawa_brand_collaboration",
      "role": "联名品牌",
      "sourceRefs": [
        {
          "entityId": "organization_uniqlo",
          "sourceId": "s1"
        }
      ],
      "label": "Discusses this topic",
      "targetId": "organization_uniqlo",
      "targetTitle": "유니클로",
      "targetUrl": "/ko/organizations/uniqlo.html",
      "incoming": true
    },
    {
      "id": "relation_sanrio_event_about_collab",
      "fromId": "event_chiikawa_x_sanrio_2025",
      "relationType": "about",
      "toId": "concept_chiikawa_brand_collaboration",
      "role": "联名活动",
      "sourceRefs": [
        {
          "entityId": "event_chiikawa_x_sanrio_2025",
          "sourceId": "s1"
        }
      ],
      "label": "Discusses this topic",
      "targetId": "event_chiikawa_x_sanrio_2025",
      "targetTitle": "치이카와 × 산리오 캐릭터즈 발매",
      "targetUrl": "/ko/events/chiikawa-x-sanrio-2025.html",
      "incoming": true
    }
  ],
  "mentions": [
    {
      "fromId": "event_chiikawa_epos_card",
      "fromTitle": "치이카와 에포스카드 발급",
      "fromUrl": "/ko/events/chiikawa-epos-card.html",
      "fromType": "event"
    },
    {
      "fromId": "event_chiikawa_happy_meal",
      "fromTitle": "치이카와 해피밀 협업",
      "fromUrl": "/ko/events/chiikawa-happy-meal.html",
      "fromType": "event"
    },
    {
      "fromId": "event_chiikawa_ichiban_kuji",
      "fromTitle": "이치방쿠지 치이카와 시리즈",
      "fromUrl": "/ko/events/chiikawa-ichiban-kuji.html",
      "fromType": "event"
    },
    {
      "fromId": "event_chiikawa_kura_sushi",
      "fromTitle": "치이카와 × 쿠라스시 협업",
      "fromUrl": "/ko/events/chiikawa-kura-sushi.html",
      "fromType": "event"
    },
    {
      "fromId": "event_chiikawa_uniqlo_ut",
      "fromTitle": "치이카와 유니클로 UT 협업",
      "fromUrl": "/ko/events/chiikawa-uniqlo-ut.html",
      "fromType": "event"
    },
    {
      "fromId": "event_chiikawa_x_sanrio_2025",
      "fromTitle": "치이카와 × 산리오 캐릭터즈 발매",
      "fromUrl": "/ko/events/chiikawa-x-sanrio-2025.html",
      "fromType": "event"
    },
    {
      "fromId": "organization_bandai_spirits",
      "fromTitle": "반다이 스피리츠",
      "fromUrl": "/ko/organizations/bandai-spirits.html",
      "fromType": "organization"
    },
    {
      "fromId": "organization_epos_card",
      "fromTitle": "에포스카드",
      "fromUrl": "/ko/organizations/epos-card.html",
      "fromType": "organization"
    },
    {
      "fromId": "organization_kura_sushi",
      "fromTitle": "쿠라스시",
      "fromUrl": "/ko/organizations/kura-sushi.html",
      "fromType": "organization"
    },
    {
      "fromId": "organization_mcdonalds_japan",
      "fromTitle": "일본 맥도날드",
      "fromUrl": "/ko/organizations/mcdonalds-japan.html",
      "fromType": "organization"
    }
  ],
  "versions": [
    {
      "revision": 38,
      "updatedAt": "2026-10-30T16:33:50+08:00",
      "message": "当前版本",
      "hasSnapshot": true,
      "url": "/ko/concepts/chiikawa-brand-collaboration/at/38.html"
    }
  ],
  "lang": "ko",
  "availableLangs": [
    "zh",
    "ar",
    "de",
    "en",
    "es",
    "fr",
    "hi",
    "id",
    "it",
    "ja",
    "ko",
    "ms",
    "nl",
    "pt",
    "ru",
    "th",
    "tr",
    "vi",
    "zh-hant"
  ],
  "infoFields": [
    {
      "key": "concept_kind",
      "label": "Concept kind",
      "value": "주제"
    },
    {
      "key": "aliases",
      "label": "Aliases",
      "value": "吉伊卡哇联名, ちいかわコラボ"
    },
    {
      "key": "scope_note",
      "label": "Scope note",
      "value": "涵盖日本本土与海外市场的品牌联名活动及其联名商品，单品牌多弹次合作合并为一条活动词条。"
    }
  ],
  "relationsTotal": 24,
  "relationCounts": [
    {
      "relationType": "about",
      "incoming": true,
      "label": "Discusses this topic",
      "total": 24,
      "moreUrl": "/ko/concepts/chiikawa-brand-collaboration/relation/about-in.html"
    }
  ],
  "mentionsTotal": 12,
  "mentionsUrl": "/ko/concepts/chiikawa-brand-collaboration/relation/mentions.html"
}