{
  "contentStorage": "postgres",
  "title": "长沙壹饼壹城餐饮管理有限公司",
  "description": "长沙壹饼壹城餐饮管理有限公司是国风新中式点心品牌“墨茉点心局”的母公司，2020年6月成立于长沙，2021年完成多轮融资。",
  "url": "/ms/organizations/yibingyicheng.html",
  "entity": {
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    "type": "organization",
    "title": "长沙壹饼壹城餐饮管理有限公司",
    "slug": "yibingyicheng",
    "aliases": [
      "壹饼壹城"
    ],
    "summary": "长沙壹饼壹城餐饮管理有限公司是国风新中式点心品牌“墨茉点心局”的母公司，2020年6月成立于长沙，2021年完成多轮融资。",
    "status": "published",
    "categories": [
      "category-food"
    ],
    "tags": [],
    "sources": [
      {
        "id": "cbn",
        "title": "墨茉点心局：新中式点心的爆红逻辑",
        "url": "https://www.cbndata.com/information/205232",
        "locator": "第一财经商业数据中心"
      },
      {
        "id": "rmrb_app",
        "title": "估值20亿，墨茉点心局能走多远？",
        "author": "人民日报客户端 徐新",
        "url": "https://www.peopleapp.com/rmharticle/30023951449",
        "locator": "人民日报客户端"
      },
      {
        "id": "china_food",
        "title": "定位遇挑战 墨茉点心局打什么牌",
        "url": "https://food.china.com.cn/2023-11/13/content_116812604.htm",
        "locator": "中国网食品 2023-11-13"
      },
      {
        "id": "qq",
        "title": "墨茉点心局退出北京、杭州市场",
        "author": "新京报",
        "url": "https://news.qq.com/rain/a/20231129A03S0E00",
        "locator": "腾讯新闻转新京报 2023-11-29"
      }
    ],
    "createdAt": "2026-10-30T00:00:00+08:00",
    "updatedAt": "2026-10-30T14:45:33+08:00",
    "updatedBy": "user:admin",
    "revision": 1,
    "body": "长沙壹饼壹城餐饮管理有限公司是国风新中式点心品牌“墨茉点心局”的母公司，2020年6月成立于长沙。[^cbn]\n\n## 业务\n\n公司经营墨茉点心局门店，产品以现场烘焙的麻薯、桃酥、蛋挞等中式点心为主，客单价在20至35元之间。[^cbn] 2021年公司完成多轮融资，投资方包括窄门集团、源来资本、番茄资本、清流资本、元璟资本、日初资本、今日资本和美团龙珠，估值一度超过20亿元。[^rmrb_app]\n\n## 经营调整\n\n2023年11月，品牌关闭北京、杭州、武汉门店，退回湖南市场；业内将收缩归因于现制糕点同质化、门店模型偏重与扩张过快。[^qq][^china_food]",
    "url": "/organizations/yibingyicheng.html",
    "lang": "ms",
    "fallback": true,
    "availableLangs": [
      "zh"
    ],
    "orgKind": "company",
    "orgStatus": "active",
    "headquartersNote": "湖南省长沙市"
  },
  "entities": null,
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      "id": "rel_momoo_part_of_yibing",
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      "relationType": "part_of",
      "toId": "org_yibingyicheng",
      "role": "旗下品牌",
      "sourceRefs": [
        {
          "entityId": "org_momoo",
          "sourceId": "cbn"
        }
      ],
      "label": "Constituent events or organizations",
      "targetId": "org_momoo",
      "targetTitle": "墨茉点心局",
      "targetUrl": "/ms/organizations/momoo.html",
      "incoming": true
    }
  ],
  "versions": [
    {
      "revision": 1,
      "updatedAt": "2026-10-30T14:45:33+08:00",
      "message": "当前版本",
      "hasSnapshot": true,
      "url": "/ms/organizations/yibingyicheng/at/1.html"
    }
  ],
  "lang": "ms",
  "availableLangs": [
    "zh"
  ],
  "fallback": true,
  "infoFields": [
    {
      "key": "org_kind",
      "label": "Organization kind",
      "value": "Company"
    },
    {
      "key": "org_status",
      "label": "Status",
      "value": "Aktif"
    },
    {
      "key": "headquarters_note",
      "label": "Headquarters",
      "value": "湖南省长沙市"
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  ],
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