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  "title": "大卫·奥格威 · Relações",
  "description": "大卫·奥格威（1911—1999）是英国广告人，奥美创始人，著有《奥格威谈广告》。",
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    "body": "**大卫·奥格威**（David Ogilvy，1911年—1999年）是英国广告人，1948年在纽约创办奥美广告公司，被誉为现代广告业之父[^zhwiki]。\n\n## 主要作品\n\n他主张广告的目的是销售，强调调研与长标题的作用，著有《一个广告人的自白》和《奥格威谈广告》，后者总结其广告创作原则[^zhwiki]。\n\n格威是《[[work_hnlib_e82efb5fea77|奥格威谈广告]]》[^online-1754]的作者。",
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