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    "body": "## 概况\n\n马修·威尔科克斯（Matthew Willcox）是爱尔兰营销与行为科学专家，广告公司决策研究机构的创立者。[^src-willcox]\n\n## 创作\n\n他著有《畅销的原理》，总结了驱动消费者凭直觉做出选择的原理与技巧。[^src-willcox]\n\n## 作品\n\n威尔科克斯是《[[work_hnlib_f80e0c74f641|畅销的原理]]》[^online-1731]的作者。",
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