{
  "contentStorage": "postgres",
  "title": "超长蛋挞 · Связи",
  "description": "超长蛋挞是长度远超常规的蛋挞，2026年秋季流行的版本长约60厘米，因造型夸张成为打卡对象；从走红到降温约两个月，鲍师傅单品牌8天售出超过70万份。",
  "url": "/ru/concepts/extra-long-egg-tart/relation.html",
  "entity": {
    "id": "concept_extra_long_egg_tart",
    "type": "concept",
    "title": "超长蛋挞",
    "slug": "extra-long-egg-tart",
    "aliases": [
      "60厘米蛋挞",
      "超长挞"
    ],
    "summary": "超长蛋挞是长度远超常规的蛋挞，2026年秋季流行的版本长约60厘米，因造型夸张成为打卡对象；从走红到降温约两个月，鲍师傅单品牌8天售出超过70万份。",
    "status": "published",
    "categories": [
      "category-food"
    ],
    "tags": [],
    "sources": [
      {
        "id": "kfrb",
        "title": "“超长蛋挞”降温",
        "author": "开封日报 李晨翀",
        "url": "https://epaper.kf.cn/paper/kfrb/2026-10-15/details.html?details=1\u0026edition=2",
        "locator": "开封日报 2026-10-15"
      },
      {
        "id": "heb",
        "title": "8天卖出70万份的超长蛋挞，打卡热潮褪去，多地门店陆续下架",
        "url": "https://www.my399.com/rw/2026/10-10/9kwJQa5D.html",
        "locator": "哈尔滨新闻网 2026-10-10"
      },
      {
        "id": "sinafin",
        "title": "“巨无霸”网红8天狂揽超千万，工厂凌晨被催货，却火不过两个月？",
        "url": "https://finance.sina.com.cn/wm/2026-10-16/doc-inivksmp7784095.shtml",
        "locator": "新浪财经 2026-10-16"
      }
    ],
    "createdAt": "2026-10-30T00:00:00+08:00",
    "updatedAt": "2026-10-30T14:34:46+08:00",
    "updatedBy": "user:admin",
    "revision": 3,
    "body": "超长蛋挞指长度远大于常规尺寸的蛋挞。2026年秋季流行的是长约60厘米的版本，一根热量超过1000大卡，被部分网友吐槽为“热量炸弹”“吃起来像油条”，但因造型夸张成为拍照打卡的对象。[^sinafin][^kfrb]\n\n## 起源与扩散\n\n2026年6月，肯德基在杭州开设快闪店“KCOFFEE肯悦咖啡·肯小兔蛋挞研究所”，推出近30厘米的超长挞，定价29.9元。[^heb] 8月10日，河南烘焙连锁品牌“大豫人家”的一家地市加盟店把蛋挞拉长到60厘米、定价十几元，店员随手拍的短视频当天带来200多单团购；品牌总部随后在直营门店做直播测试，单日卖出1000多单。[^kfrb] 9月，河南、安徽等地门店把价格定在15.8至16.8元并设置限购，郑州有门店排队两小时，代购价一度炒到56.8元一个。[^heb]\n\n## 爆发\n\n9月20日，[[org_baoshifu|鲍师傅]]上线60厘米超长蛋挞，售价18.9元，8天售出超过70万份、流水超过1300万元；广隆蛋挞王的部分门店预订单排期达4天，泸溪河、詹记、东更道、仟吉等数十个品牌跟进，均价集中在16.8至19.8元。[^sinafin] #超长蛋挞#相关话题曝光量突破10亿，平台支付成交额突破2亿元。[^sinafin]\n\n## 供应链\n\n超长蛋挞多采用“工厂预制+门店现烤”模式：工厂供应冷冻生胚，门店把挞皮放上法棍烤盘、注入蛋挞液，烘烤约30分钟即可出售，入局门槛很低；高峰期供应工厂日产能2000至3000箱，凌晨即被客户催货。[^sinafin]\n\n## 降温\n\n国庆假期后热度迅速回落：10月9日“超长蛋挞陆续下架”登上热搜，北京有门店的日销量从高峰期的500多个降至100多个，多家门店换回普通蛋挞出售。[^sinafin][^heb]",
    "url": "/concepts/extra-long-egg-tart.html",
    "lang": "ru",
    "fallback": true,
    "availableLangs": [
      "zh"
    ],
    "conceptKind": "dish"
  },
  "entities": null,
  "mentions": [
    {
      "fromId": "concept_wanghong_meishi",
      "fromTitle": "网红美食",
      "fromUrl": "/ru/concepts/wanghong-meishi.html",
      "fromType": "concept"
    },
    {
      "fromId": "org_baoshifu",
      "fromTitle": "鲍师傅",
      "fromUrl": "/ru/organizations/baoshi-fu.html",
      "fromType": "organization"
    }
  ],
  "lang": "ru",
  "availableLangs": [
    "zh"
  ],
  "fallback": true,
  "infoFields": [
    {
      "key": "concept_kind",
      "label": "Concept kind",
      "value": "Блюдо"
    },
    {
      "key": "aliases",
      "label": "Aliases",
      "value": "60厘米蛋挞, 超长挞"
    }
  ],
  "pagination": {
    "page": 1,
    "pageSize": 50,
    "total": 0,
    "pageCount": 0
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  "mentionsTotal": 2
}