{
  "contentStorage": "postgres",
  "title": "ความร่วมมือแบรนด์ของชิอิกาวะ",
  "description": "ความร่วมมือแบรนด์ของชิอิกาวะคือการจับมือระหว่าง IP กับแบรนด์ค้าปลีก อาหาร แฟชั่น หรือของเล่น เพื่อออกสินค้าและแคมเปญจำกัด",
  "url": "/th/concepts/chiikawa-brand-collaboration.html",
  "entity": {
    "id": "concept_chiikawa_brand_collaboration",
    "type": "concept",
    "title": "ความร่วมมือแบรนด์ของชิอิกาวะ",
    "slug": "chiikawa-brand-collaboration",
    "aliases": [
      "吉伊卡哇联名",
      "ちいかわコラボ"
    ],
    "summary": "ความร่วมมือแบรนด์ของชิอิกาวะคือการจับมือระหว่าง IP กับแบรนด์ค้าปลีก อาหาร แฟชั่น หรือของเล่น เพื่อออกสินค้าและแคมเปญจำกัด",
    "status": "published",
    "categories": [
      "category-brand-collaboration"
    ],
    "tags": [
      "tag-chiikawa",
      "tag-character-ip"
    ],
    "sources": [
      {
        "id": "s1",
        "title": "ちいかわインフォ（公式ポータル）",
        "author": "株式会社スパイラルキュート",
        "url": "https://chiikawa-info.jp/"
      },
      {
        "id": "s2",
        "title": "阿里鱼与spiralcute举行战略合作发布会，重磅发布多项吉伊卡哇中国运营计划",
        "author": "中国日报网",
        "date": "2024-10-22",
        "url": "https://cnews.chinadaily.com.cn/a/202410/22/WS671735c3a310b59111d9f271.html"
      }
    ],
    "createdAt": "2026-10-30T14:52:41+08:00",
    "updatedAt": "2026-10-30T16:33:37+08:00",
    "updatedBy": "user:admin",
    "revision": 38,
    "body": "ความร่วมมือแบรนด์ของชิอิกาวะคือการจับมือระหว่าง IP กับแบรนด์ภายนอกเพื่อออกสินค้าจำกัด แคมเปญในร้าน หรือสิทธิประโยชน์สำหรับสมาชิก การให้ลิขสิทธิ์ดำเนินการโดย SpiralCute และในจีนแผ่นดินใหญ่ Alifish ดูแลการดำเนินงานตั้งแต่ตุลาคม 2024 ความร่วมมือมักมาเป็นรุ่น แต่ละรุ่นประกาศธีมและรายการสินค้าก่อน แล้วจึงวางขายในร้านแบรนด์ ร้านออนไลน์ทางการ หรือป๊อปอัป\n\nดูเพิ่มเติม：[[work_chiikawa|ชิอิกาวะ]]、[[organization_spiral_cute|SpiralCute]]、[[organization_alifish|Alifish]] \u003c!-- see-also --\u003e",
    "url": "/concepts/chiikawa-brand-collaboration.html",
    "lang": "th",
    "availableLangs": [
      "zh",
      "ar",
      "de",
      "en",
      "es",
      "fr",
      "hi",
      "id",
      "it",
      "ja",
      "ko",
      "ms",
      "nl",
      "pt",
      "ru",
      "th",
      "tr",
      "vi",
      "zh-hant"
    ],
    "conceptKind": "theme",
    "scopeNote": "涵盖日本本土与海外市场的品牌联名活动及其联名商品，单品牌多弹次合作合并为一条活动词条。"
  },
  "entities": null,
  "tags": [
    {
      "id": "tag-chiikawa",
      "slug": "chiikawa",
      "name": "ชิอิกาวะ",
      "description": "Chiikawa works, organizations, collaborations and merchandise.",
      "names": {
        "ar": "تشييكاوا",
        "de": "Chiikawa",
        "en": "Chiikawa",
        "es": "Chiikawa",
        "fr": "Chiikawa",
        "hi": "चीकावा",
        "id": "Chiikawa",
        "it": "Chiikawa",
        "ja": "ちいかわ",
        "ko": "치이카와",
        "ms": "Chiikawa",
        "nl": "Chiikawa",
        "pt": "Chiikawa",
        "ru": "Чиикава",
        "th": "ชิอิกาวะ",
        "tr": "Chiikawa",
        "vi": "Chiikawa",
        "zh": "吉伊卡哇",
        "zh-hant": "吉伊卡哇"
      },
      "descriptions": {
        "en": "Chiikawa works, organizations, collaborations and merchandise.",
        "zh": "围绕吉伊卡哇 IP 的作品、机构、联名活动与商品。"
      },
      "count": 39
    },
    {
      "id": "tag-character-ip",
      "slug": "character-ip",
      "name": "ไอพีตัวละคร",
      "description": "Character-based IP with its licensing, merchandise and brand collaborations.",
      "names": {
        "ar": "ملكية شخصية",
        "de": "Figuren-IP",
        "en": "Character IP",
        "es": "IP de personaje",
        "fr": "IP de personnage",
        "hi": "कैरेक्टर आईपी",
        "id": "IP karakter",
        "it": "IP del personaggio",
        "ja": "キャラクターIP",
        "ko": "캐릭터 IP",
        "ms": "IP watak",
        "nl": "Personage-IP",
        "pt": "IP de personagem",
        "ru": "Персонажный IP",
        "th": "ไอพีตัวละคร",
        "tr": "Karakter IP",
        "vi": "IP nhân vật",
        "zh": "角色 IP",
        "zh-hant": "角色 IP"
      },
      "descriptions": {
        "en": "Character-based IP with its licensing, merchandise and brand collaborations.",
        "zh": "以角色形象为核心的 IP 及其授权、周边与联名。"
      },
      "count": 180
    }
  ],
  "relations": [
    {
      "id": "relation_chiikawa_about_collab",
      "fromId": "work_chiikawa",
      "relationType": "about",
      "toId": "concept_chiikawa_brand_collaboration",
      "role": "IP 主体",
      "sourceRefs": [
        {
          "entityId": "work_chiikawa",
          "sourceId": "s3"
        }
      ],
      "label": "Discusses this topic",
      "targetId": "work_chiikawa",
      "targetTitle": "ชิอิกาวะ",
      "targetUrl": "/th/works/chiikawa.html",
      "incoming": true
    },
    {
      "id": "relation_chiikawa_committee_about_collab",
      "fromId": "organization_chiikawa_production_committee",
      "relationType": "about",
      "toId": "concept_chiikawa_brand_collaboration",
      "role": "动画版权方",
      "sourceRefs": [
        {
          "entityId": "organization_chiikawa_production_committee",
          "sourceId": "s1"
        }
      ],
      "label": "Discusses this topic",
      "targetId": "organization_chiikawa_production_committee",
      "targetTitle": "คณะกรรมการผลิตชิอิกาวะ",
      "targetUrl": "/th/organizations/chiikawa-production-committee.html",
      "incoming": true
    },
    {
      "id": "relation_spiral_cute_about_collab",
      "fromId": "organization_spiral_cute",
      "relationType": "about",
      "toId": "concept_chiikawa_brand_collaboration",
      "role": "版权管理与授权方",
      "sourceRefs": [
        {
          "entityId": "organization_spiral_cute",
          "sourceId": "s1"
        }
      ],
      "label": "Discusses this topic",
      "targetId": "organization_spiral_cute",
      "targetTitle": "SpiralCute",
      "targetUrl": "/th/organizations/spiral-cute.html",
      "incoming": true
    },
    {
      "id": "relation_alifish_about_collab",
      "fromId": "organization_alifish",
      "relationType": "about",
      "toId": "concept_chiikawa_brand_collaboration",
      "role": "中国大陆授权代理",
      "sourceRefs": [
        {
          "entityId": "organization_alifish",
          "sourceId": "s1"
        }
      ],
      "label": "Discusses this topic",
      "targetId": "organization_alifish",
      "targetTitle": "Alifish",
      "targetUrl": "/th/organizations/alifish.html",
      "incoming": true
    },
    {
      "id": "relation_sanbyte_about_collab",
      "fromId": "organization_sanbyte",
      "relationType": "about",
      "toId": "concept_chiikawa_brand_collaboration",
      "role": "台湾授权代理",
      "sourceRefs": [
        {
          "entityId": "organization_sanbyte",
          "sourceId": "s1"
        }
      ],
      "label": "Discusses this topic",
      "targetId": "organization_sanbyte",
      "targetTitle": "San Byte",
      "targetUrl": "/th/organizations/sanbyte.html",
      "incoming": true
    },
    {
      "id": "relation_gray_parka_about_collab",
      "fromId": "organization_gray_parka_service",
      "relationType": "about",
      "toId": "concept_chiikawa_brand_collaboration",
      "role": "商品开发与官方网店",
      "sourceRefs": [
        {
          "entityId": "organization_gray_parka_service",
          "sourceId": "s1"
        }
      ],
      "label": "Discusses this topic",
      "targetId": "organization_gray_parka_service",
      "targetTitle": "Gray Parka Service",
      "targetUrl": "/th/organizations/gray-parka-service.html",
      "incoming": true
    },
    {
      "id": "relation_sanrio_about_collab",
      "fromId": "organization_sanrio",
      "relationType": "about",
      "toId": "concept_chiikawa_brand_collaboration",
      "role": "联名品牌",
      "sourceRefs": [
        {
          "entityId": "organization_sanrio",
          "sourceId": "s1"
        }
      ],
      "label": "Discusses this topic",
      "targetId": "organization_sanrio",
      "targetTitle": "ซานริโอ",
      "targetUrl": "/th/organizations/sanrio.html",
      "incoming": true
    },
    {
      "id": "relation_mcdonalds_about_collab",
      "fromId": "organization_mcdonalds_japan",
      "relationType": "about",
      "toId": "concept_chiikawa_brand_collaboration",
      "role": "联名品牌",
      "sourceRefs": [
        {
          "entityId": "organization_mcdonalds_japan",
          "sourceId": "s1"
        }
      ],
      "label": "Discusses this topic",
      "targetId": "organization_mcdonalds_japan",
      "targetTitle": "แมคโดนัลด์ญี่ปุ่น",
      "targetUrl": "/th/organizations/mcdonalds-japan.html",
      "incoming": true
    },
    {
      "id": "relation_uniqlo_about_collab",
      "fromId": "organization_uniqlo",
      "relationType": "about",
      "toId": "concept_chiikawa_brand_collaboration",
      "role": "联名品牌",
      "sourceRefs": [
        {
          "entityId": "organization_uniqlo",
          "sourceId": "s1"
        }
      ],
      "label": "Discusses this topic",
      "targetId": "organization_uniqlo",
      "targetTitle": "ยูนิโคล่",
      "targetUrl": "/th/organizations/uniqlo.html",
      "incoming": true
    },
    {
      "id": "relation_sanrio_event_about_collab",
      "fromId": "event_chiikawa_x_sanrio_2025",
      "relationType": "about",
      "toId": "concept_chiikawa_brand_collaboration",
      "role": "联名活动",
      "sourceRefs": [
        {
          "entityId": "event_chiikawa_x_sanrio_2025",
          "sourceId": "s1"
        }
      ],
      "label": "Discusses this topic",
      "targetId": "event_chiikawa_x_sanrio_2025",
      "targetTitle": "การเปิดตัว Chiikawa x Sanrio Characters",
      "targetUrl": "/th/events/chiikawa-x-sanrio-2025.html",
      "incoming": true
    }
  ],
  "mentions": [
    {
      "fromId": "event_chiikawa_epos_card",
      "fromTitle": "การเปิดตัวบัตรชิอิกาวะเอโพส",
      "fromUrl": "/th/events/chiikawa-epos-card.html",
      "fromType": "event"
    },
    {
      "fromId": "event_chiikawa_happy_meal",
      "fromTitle": "ความร่วมมือชิอิกาวะกับแฮปปี้มีล",
      "fromUrl": "/th/events/chiikawa-happy-meal.html",
      "fromType": "event"
    },
    {
      "fromId": "event_chiikawa_ichiban_kuji",
      "fromTitle": "ซีรีส์อิจิบังคูจิชิอิกาวะ",
      "fromUrl": "/th/events/chiikawa-ichiban-kuji.html",
      "fromType": "event"
    },
    {
      "fromId": "event_chiikawa_kura_sushi",
      "fromTitle": "แคมเปญชิอิกาวะ × คุระซูชิ",
      "fromUrl": "/th/events/chiikawa-kura-sushi.html",
      "fromType": "event"
    },
    {
      "fromId": "event_chiikawa_uniqlo_ut",
      "fromTitle": "ความร่วมมือชิอิกาวะกับยูนิโคล่ UT",
      "fromUrl": "/th/events/chiikawa-uniqlo-ut.html",
      "fromType": "event"
    },
    {
      "fromId": "event_chiikawa_x_sanrio_2025",
      "fromTitle": "การเปิดตัว Chiikawa x Sanrio Characters",
      "fromUrl": "/th/events/chiikawa-x-sanrio-2025.html",
      "fromType": "event"
    },
    {
      "fromId": "organization_bandai_spirits",
      "fromTitle": "บันไดสปิริตส์",
      "fromUrl": "/th/organizations/bandai-spirits.html",
      "fromType": "organization"
    },
    {
      "fromId": "organization_epos_card",
      "fromTitle": "เอโพสการ์ด",
      "fromUrl": "/th/organizations/epos-card.html",
      "fromType": "organization"
    },
    {
      "fromId": "organization_kura_sushi",
      "fromTitle": "คุระซูชิ",
      "fromUrl": "/th/organizations/kura-sushi.html",
      "fromType": "organization"
    },
    {
      "fromId": "organization_mcdonalds_japan",
      "fromTitle": "แมคโดนัลด์ญี่ปุ่น",
      "fromUrl": "/th/organizations/mcdonalds-japan.html",
      "fromType": "organization"
    }
  ],
  "versions": [
    {
      "revision": 38,
      "updatedAt": "2026-10-30T16:33:50+08:00",
      "message": "当前版本",
      "hasSnapshot": true,
      "url": "/th/concepts/chiikawa-brand-collaboration/at/38.html"
    }
  ],
  "lang": "th",
  "availableLangs": [
    "zh",
    "ar",
    "de",
    "en",
    "es",
    "fr",
    "hi",
    "id",
    "it",
    "ja",
    "ko",
    "ms",
    "nl",
    "pt",
    "ru",
    "th",
    "tr",
    "vi",
    "zh-hant"
  ],
  "infoFields": [
    {
      "key": "concept_kind",
      "label": "Concept kind",
      "value": "หัวข้อ"
    },
    {
      "key": "aliases",
      "label": "Aliases",
      "value": "吉伊卡哇联名, ちいかわコラボ"
    },
    {
      "key": "scope_note",
      "label": "Scope note",
      "value": "涵盖日本本土与海外市场的品牌联名活动及其联名商品，单品牌多弹次合作合并为一条活动词条。"
    }
  ],
  "relationsTotal": 24,
  "relationCounts": [
    {
      "relationType": "about",
      "incoming": true,
      "label": "Discusses this topic",
      "total": 24,
      "moreUrl": "/th/concepts/chiikawa-brand-collaboration/relation/about-in.html"
    }
  ],
  "mentionsTotal": 12,
  "mentionsUrl": "/th/concepts/chiikawa-brand-collaboration/relation/mentions.html"
}