{
  "contentStorage": "postgres",
  "title": "吉伊卡哇品牌联名 · 内容版本",
  "description": "吉伊卡哇品牌联名指《吉伊卡哇》IP 与零售、餐饮、服装、玩具等品牌合作推出限定商品与活动的商业形态。",
  "url": "/zh/concepts/chiikawa-brand-collaboration/versions.html",
  "entity": {
    "id": "concept_chiikawa_brand_collaboration",
    "type": "concept",
    "title": "吉伊卡哇品牌联名",
    "slug": "chiikawa-brand-collaboration",
    "aliases": [
      "吉伊卡哇联名",
      "ちいかわコラボ"
    ],
    "summary": "吉伊卡哇品牌联名指《吉伊卡哇》IP 与零售、餐饮、服装、玩具等品牌合作推出限定商品与活动的商业形态。",
    "status": "published",
    "categories": [
      "category-brand-collaboration"
    ],
    "tags": [
      "tag-chiikawa",
      "tag-character-ip"
    ],
    "sources": [
      {
        "id": "s1",
        "title": "ちいかわインフォ（公式ポータル）",
        "author": "株式会社スパイラルキュート",
        "url": "https://chiikawa-info.jp/"
      },
      {
        "id": "s2",
        "title": "阿里鱼与spiralcute举行战略合作发布会，重磅发布多项吉伊卡哇中国运营计划",
        "author": "中国日报网",
        "date": "2024-10-22",
        "url": "https://cnews.chinadaily.com.cn/a/202410/22/WS671735c3a310b59111d9f271.html"
      }
    ],
    "createdAt": "2026-10-30T00:00:00+08:00",
    "updatedAt": "2026-10-30T16:33:50+08:00",
    "updatedBy": "user:admin",
    "revision": 38,
    "body": "吉伊卡哇品牌联名指《吉伊卡哇》IP 与外部品牌合作推出限定商品、门店活动或会员权益的商业形态。授权由版权管理公司株式会社スパイラルキュート对外，中国大陆市场自 2024 年 10 月起由阿里鱼负责运营与商务合作。\n\n联名通常以「弹次」推进：先公布主题与商品阵容，再分批在品牌门店、官方网店或快闪店发售；同一品牌的多次合作会形成连续的合作序列，因此本站在词条层面按品牌归并，把弹次写进正文时间线。\n\n按合作品牌归类，联名覆盖零售百货、餐饮、服装、玩具与信用卡等品类。\n\n参见：[[work_chiikawa|吉伊卡哇]]、[[organization_spiral_cute|株式会社スパイラルキュート]]、[[organization_alifish|阿里鱼]] \u003c!-- see-also --\u003e",
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    "conceptKind": "theme",
    "scopeNote": "涵盖日本本土与海外市场的品牌联名活动及其联名商品，单品牌多弹次合作合并为一条活动词条。"
  },
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      "revision": 38,
      "updatedAt": "2026-10-30T16:33:50+08:00",
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      "label": "概念类型",
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    {
      "key": "aliases",
      "label": "别名",
      "value": "吉伊卡哇联名、ちいかわコラボ"
    },
    {
      "key": "scope_note",
      "label": "范围说明",
      "value": "涵盖日本本土与海外市场的品牌联名活动及其联名商品，单品牌多弹次合作合并为一条活动词条。"
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