The company is the toy and lottery arm of the Bandai Namco group and operates the Ichiban Kuji brand. Chiikawa entered the line-up in 2025 with a new theme each wave, and the official Ichiban Kuji Club site publishes the prize line-up and release dates.
See also:Ichiban Kuji Chiikawa series、Ichiban Kuji Chiikawa prizes、Chiikawa brand collaborations <!-- see-also -->