Concepts · concept_chiikawa_brand_collaboration

Chiikawa brand collaborations

Chiikawa brand collaborations are commercial tie-ups in which the Chiikawa IP partners with retail, food, apparel or toy brands on limited goods and campaigns.

Updated · rev 38 · Aliases:吉伊卡哇联名 ちいかわコラボ

A Chiikawa brand collaboration is a tie-up in which the Chiikawa IP works with an outside brand on limited products, in-store campaigns or member benefits. Licensing is handled by the rights management company SpiralCute Inc.; in mainland China Alifish has handled operations since October 2024.

Collaborations usually run in waves: a theme and product line-up are announced first, then goods go on sale in brand stores, official online shops or pop-ups. Repeated tie-ups with the same brand form a series, so entries here are grouped by brand, with the waves described in the body.

See also:Chiikawa、SpiralCute Inc.、Alifish <!-- see-also -->

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  1. ちいかわインフォ(公式ポータル) · 株式会社スパイラルキュート
  2. 阿里鱼与spiralcute举行战略合作发布会,重磅发布多项吉伊卡哇中国运营计划 · 中国日报网 · 2024-10-22