Works
Ichiban Kuji Puella Magi Madoka Magica the Movie – Walpurgisnacht: Rising
It is a character lottery merchandise line from Bandai Spirits, going on sale at shops in Japan from 6 February 2027.
People / Places / Events / Organizations / Works / Concepts
Brand collaborations
Collaboration campaigns between an IP and brands, and their co-branded products.
Works
Nendoroid Puella Magi Madoka Magica series
The Nendoroid Puella Magi Madoka Magica series is a line of posable figures released by Good Smile Company and modelled on the main characters of Puella Magi Madoka Magica.
Works
Pretty Cure transformation toys
The Pretty Cure transformation toys are a line of licensed toys released by Bandai since 2004, with new items issued for each annual installment of the series.
Works
Sailor Moon transformation toys
The Sailor Moon transformation toys are a line of licensed toys released by Bandai since 1992, modelled on the items the characters use to transform in the series.
Works
UNIQLO UT「Hello Kitty 50周年」
优衣库图形 T 恤品牌 UT 与三丽鸥为 Hello Kitty 50 周年推出的联名 T 恤系列，2024 年 3 月 25 日发售，以 1970 年代复古风格设计，共 5 款。
Works
开心乐园餐「Hello Kitty 50周年」
日本麦当劳与三丽鸥为 Hello Kitty 50 周年推出的联名儿童餐，2023 年 12 月 15 日起限期销售，共推出 50 款带挂绳的 Hello Kitty 玩偶。
Organizations
Bandai Spirits
Bandai Spirits is a Japanese toy company that runs Ichiban Kuji and has offered Chiikawa lines since 2025.
Organizations
Sanrio
Sanrio is a Japanese character brand company; since June 2025 it has released Chiikawa x Sanrio Characters dress-up goods with Chiikawa.
Organizations
Epos Card
Epos Card is the credit card company of the Marui Group; it has issued Chiikawa cards since October 2021.
Organizations
Kura Sushi
Kura Sushi is a Japanese conveyor-belt sushi chain that has run several Chiikawa collaborations since 2025.
Organizations
UNIQLO
UNIQLO is a Japanese apparel retailer that has run Chiikawa kids' collaborations since 2023 and released a movie-themed UT and sweatshirt line in 2026.
Organizations
McDonald's Japan
McDonald's Japan has offered Chiikawa Happy Meal toys and stationery since September 2023, with new waves in 2025 and 2026.
Works
Ichiban Kuji Chiikawa prizes
Prizes from the Ichiban Kuji Chiikawa waves, including diorama figures, storage goods, towels and a last-prize cushion.
Works
Chiikawa Epos Card designs and perks
Card face designs, point-exchange mascots and annual spending gifts for the Chiikawa Epos Card.
Works
Chiikawa x Kura Sushi prizes and tableware
Lottery prizes plus original sushi plates and teacups from the Kura Sushi collaboration.
Works
Chiikawa movie UT collection
UNIQLO's UT and sweatshirt line for the Chiikawa feature film, released from 17 July 2026.
Works
Chiikawa Happy Meal toys
Chiikawa-themed Happy Meal toys and stationery from McDonald's Japan: a 2023 first wave and eight figures across the 2025 and 2026 waves.
Works
Chiikawa x Sanrio Characters goods
The 21-item Chiikawa and Sanrio Characters dress-up merchandise line released on 13 June 2025.
Events
Ichiban Kuji Chiikawa series
Bandai Spirits' Ichiban Kuji Chiikawa series, with ramen, hot-spring and amusement-park themes since January 2025.
Events
Chiikawa Epos Card launch
The Chiikawa credit card opened for applications on 29 October 2021, with new designs and member perks added since.
Events
Chiikawa x Kura Sushi campaign
Kura Sushi has run Chiikawa campaigns since 27 June 2025; the fourth wave was halted on 6 September 2026.
Events
Chiikawa UNIQLO UT collaboration
In July 2026 UNIQLO released a UT and sweatshirt line for the Chiikawa feature film.
Events
Chiikawa Happy Meal collaboration
McDonald's Japan has run Chiikawa Happy Meal toys and stationery since 1 September 2023, with further waves in 2025 and 2026.
Events
Chiikawa x Sanrio Characters launch
On 13 June 2025 Sanrio released the Chiikawa x Sanrio Characters line, 21 items themed on dressing up.
Concepts
Chiikawa brand collaborations
Chiikawa brand collaborations are commercial tie-ups in which the Chiikawa IP partners with retail, food, apparel or toy brands on limited goods and campaigns.