Sanrio is a Japanese character brand company that runs the Hello Kitty franchise and its own store network. On 13 June 2025 it released the Chiikawa x Sanrio Characters line of 21 items, themed on dressing-up, sold in Sanrio stores, department store corners and the official online shop.
See also:Chiikawa x Sanrio Characters launch、Chiikawa x Sanrio Characters goods、Chiikawa brand collaborations <!-- see-also -->