Works
Sailor Moon transformation toys
The Sailor Moon transformation toys are a line of licensed toys released by Bandai since 1992, modelled on the items the characters use to transform in the series.
People / Places / Events / Organizations / Works / Concepts
Magical girl
The genre centred on girls who gain and use magical powers, with its works, characters and related companies.
Works
Ichiban Kuji Puella Magi Madoka Magica the Movie – Walpurgisnacht: Rising
It is a character lottery merchandise line from Bandai Spirits, going on sale at shops in Japan from 6 February 2027.
Works
Nendoroid Puella Magi Madoka Magica series
The Nendoroid Puella Magi Madoka Magica series is a line of posable figures released by Good Smile Company and modelled on the main characters of Puella Magi Madoka Magica.
Works
Pretty Cure transformation toys
The Pretty Cure transformation toys are a line of licensed toys released by Bandai since 2004, with new items issued for each annual installment of the series.
Concepts
Magical girl
"Magical girl" is a genre of Japanese anime and manga centred on girls who gain and use magical powers, usually involving transformation, a secret identity and battles against hostile forces.
Organizations
Good Smile Company
Good Smile Company, Inc. is a Japanese figure planning and manufacturing company whose business covers planning, development, manufacture and sale of posable figures, scale figures and merchandise, together with an official online shop.
Organizations
Aniplex
Aniplex Inc. is a Japanese anime planning and distribution company founded in September 1995 and headquartered in Chiyoda, Tokyo; it is a wholly owned subsidiary of Sony Music Entertainment (Japan).
Organizations
SHAFT
SHAFT Inc. is a Japanese animation studio founded on 1 September 1975 and headquartered in Suginami, Tokyo; it plans and produces animation.
Organizations
MADHOUSE
MADHOUSE Inc. is a Japanese animation studio founded in 1972 and headquartered in Tokyo; it plans and produces television and theatrical animation.
Organizations
Toei Animation
Toei Animation Co., Ltd. is a Japanese animation studio founded on 23 January 1948 and headquartered in Nakano, Tokyo; it plans, produces, sells and licenses animation.
Works
Puella Magi Madoka Magica
Puella Magi Madoka Magica is an original television anime produced by SHAFT and directed by Akiyuki Shinbo; it premiered on 6 January 2011 and ran for 12 episodes.
Works
Pretty Cure
Pretty Cure (Precure) is a magical girl television anime series produced by Toei Animation; the first installment began airing on 1 February 2004, and the series has released a new work every year since.
Works
Cardcaptor Sakura
Cardcaptor Sakura is a shōjo manga by the creative group CLAMP, serialized in Kodansha's Nakayoshi from 1996 and adapted into a television anime in 1998.
Works
Sailor Moon
Sailor Moon (Bishōjo Senshi Sērā Mūn) is a shōjo manga by Naoko Takeuchi, serialized in Kodansha's Nakayoshi since December 1991 and adapted into a television anime.
Concepts
Transformation item (magical girl)
A transformation item is the object a girl uses to change from her everyday form into her magical girl form, and it is one of the most representative categories of licensed merchandise in the genre.